Skills, Strengths & Assets
Proficient in Branding, Messaging, Consulting, Writing, Producing, Media Training, Client/Media Relations, Business Development, Multi-tasking, Managing & Mentoring, Crisis Communications, Strategic Planning, Research and Development, Story Development and much more.
Strengths: Strong Communicator, Able to Persuade and Influence, Detail Oriented, Successful in a Fast-Paced Environment, Self-starter, Leadership Driven, Strong Analytical Skills, Consumer of News and Media, Problem Solver, Established Press Contacts, Creative and much, much more!
Resume
Guarisco Group Public Relations (June 2014 - present) Atlanta, GA
Managing Director
Secure coverage with national/local media outlets including, broadcast, print, radio, digital/social media and satellite media tours
Media training, consulting, including crisis management, strategic planning, and branding
Develop compelling, newsworthy story ideas and pitches highlighting clients’ expertise, while offering unique insight for the media
Work closely with clients and media to build, maintain, and continue to grow successful relationships and manage expectations
Marketing strategy development, including social media, blogging, branding, advertising, blog content and writing
Advise and communicate daily with clients and team members to ensure business objectives, projects - Business development, research, analysis, presentation, and proposal development
Mentor and manage team members
Freelance Work (2005-'06 & 2007-'14) Atlanta, GA
Field Producer - National Center for Missing & Exploited Children (NCMEC), Walsh Productions, Lifetime Network, Fox Network, HDNET, People's Choice Awards
Responsible for coordinating video shoots, conducting interviews, managing schedule and crew for America’s Most Wanted, NCMEC program segments, in-house productions, documentaries, writing, etc.
Media Relations - Training and consulting clients with A-Block Media Consulting, Duffey Communications & C21pr
Writer - Examiner.com, Demand Studios, Livestrong.com, Time Warner, Patch.com, Gwinnett Business Journal
Manning, Selvage & Lee Public Relations MS&L PR (2006 – 2007) Atlanta, GA
Media Relations Specialist/Account Executive
- Develop unique, newsworthy stories positioning clients as experts and consumer products as exceptionally valuable, while offering unique insight for the media
Media training, consulting, and pitching for clients, including Coca-Cola, Best Buy, ING, Philips, The Home Depot
Responsible for securing coverage with local and national outlets including print, broadcast, trade, and social media
Consult team members on the inner workings of the media and media relations
Mentor and manage junior team members
Balance needs of the client with needs of the agency
FOX WAGA Ch. 5 (2003 – 2006) Atlanta, GA
Emmy Award Winning Reporter
Develop, research, write, edit, and report stories, including exclusives, breaking news, live shots, and special features.
CNN (2002 – 2003) Atlanta, GA
Anchor - CNN Airport Network - Anchor from newsroom live to taped segments covering general news, travel, and feature stories Associate Producer- Assist in writing, news production, video placement, research, and editorial content for American Morning
ABC - WAAY TV Ch. 31 (2000 – 2002) Huntsville, AL
Reporter/Anchor
Produce, anchor and report live for prime-time newscasts. Assigned beats: Health and Education. Fill-in anchor
NBC - WJFW Ch. 12 (1999 - 2000) Wausau, WI
Anchor/Reporter/Producer
Produce, write & anchor 2-hour a.m. show + 5 cut-ins. Report, write/edit stories for p.m. newscasts
CBS - WDTV Ch. 5 (1997 - 1999) Bridgeport, WV
Reporter, Anchor, Producer
Report, anchor, write, edit and produce newscasts and stories, including Health segments
Matlock & Associates PR & Advertising (1995 - 1997) Atlanta, GA
Account Executive
Client services for: Publix, Grady Hospital, Georgia-Pacific, W-H Smith and BellSouth
Execution of campaigns, branding initiatives, marketing strategies, media relations and creative writing
Client crisis management and multicultural marketing
TBS - Turner Broadcast Systems (1993 - 1995) CNN Center, Atlanta, GA
Turner Home Entertainment
Customer Service Sales Representative
Oversight of video distribution. Client and vendor relations
Turner International
Financial Marketing Assistant
Financial reporting for spending and projected media budget
EDUCATION - Bachelor of Science - Communications
Cum Laude
Florida State University, Tallahassee, FL
Major: Media Communications
Minor: Film