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Skills, Strengths & Assets

Proficient in Branding, Messaging, Consulting, Writing, Producing, Media Training, Client/Media Relations, Business Development, Multi-tasking, Managing & Mentoring, Crisis Communications, Strategic Planning, Research and Development, Story Development and much more.
Strengths: Strong Communicator, Able to Persuade and Influence, Detail Oriented, Successful in a Fast-Paced Environment, Self-starter, Leadership Driven, Strong Analytical Skills, Consumer of News and Media, Problem Solver, Established Press Contacts, Creative and much, much more!

Resume: Welcome


Guarisco Group Public Relations (June 2014 - present) Atlanta, GA

Managing Director

Secure coverage with national/local media outlets including, broadcast, print, radio, digital/social media and satellite media tours

Media training, consulting, including crisis management, strategic planning, and branding

Develop compelling, newsworthy story ideas and pitches highlighting clients’ expertise, while offering unique insight for the media

Work closely with clients and media to build, maintain, and continue to grow successful relationships and manage expectations

Marketing strategy development, including social media, blogging, branding, advertising, blog content and writing

Advise and communicate daily with clients and team members to ensure business objectives, projects - Business development, research, analysis, presentation, and proposal development

Mentor and manage team members

Freelance Work (2005-'06 & 2007-'14) Atlanta, GA

Field Producer - National Center for Missing & Exploited Children (NCMEC), Walsh Productions, Lifetime Network, Fox Network, HDNET, People's Choice Awards

Responsible for coordinating video shoots, conducting interviews, managing schedule and crew for America’s Most Wanted, NCMEC program segments, in-house productions, documentaries, writing, etc.

Media Relations - Training and consulting clients with A-Block Media Consulting, Duffey Communications & C21pr

Writer -, Demand Studios,, Time Warner,, Gwinnett Business Journal

Manning, Selvage & Lee Public Relations MS&L PR (2006 – 2007) Atlanta, GA

Media Relations Specialist/Account Executive

- Develop unique, newsworthy stories positioning clients as experts and consumer products as exceptionally valuable, while offering unique insight for the media

Media training, consulting, and pitching for clients, including Coca-Cola, Best Buy, ING, Philips, The Home Depot

Responsible for securing coverage with local and national outlets including print, broadcast, trade, and social media

Consult team members on the inner workings of the media and media relations

Mentor and manage junior team members

Balance needs of the client with needs of the agency

FOX WAGA Ch. 5 (2003 – 2006) Atlanta, GA

Emmy Award Winning Reporter

Develop, research, write, edit, and report stories, including exclusives, breaking news, live shots, and special features.

CNN (2002 – 2003) Atlanta, GA

Anchor - CNN Airport Network - Anchor from newsroom live to taped segments covering general news, travel, and feature stories Associate Producer- Assist in writing, news production, video placement, research, and editorial content for American Morning

ABC - WAAY TV Ch. 31 (2000 – 2002) Huntsville, AL


Produce, anchor and report live for prime-time newscasts. Assigned beats: Health and Education. Fill-in anchor

NBC - WJFW Ch. 12 (1999 - 2000) Wausau, WI


Produce, write & anchor 2-hour a.m. show + 5 cut-ins. Report, write/edit stories for p.m. newscasts

CBS - WDTV Ch. 5 (1997 - 1999) Bridgeport, WV

Reporter, Anchor, Producer

Report, anchor, write, edit and produce newscasts and stories, including Health segments

Matlock & Associates PR & Advertising (1995 - 1997) Atlanta, GA

Account Executive

Client services for: Publix, Grady Hospital, Georgia-Pacific, W-H Smith and BellSouth

Execution of campaigns, branding initiatives, marketing strategies, media relations and creative writing

Client crisis management and multicultural marketing

TBS - Turner Broadcast Systems (1993 - 1995) CNN Center, Atlanta, GA

Turner Home Entertainment 

Customer Service Sales Representative

Oversight of video distribution. Client and vendor relations

Turner International

Financial Marketing Assistant

Financial reporting for spending and projected media budget

EDUCATION - Bachelor of Science - Communications

Cum Laude

Florida State University, Tallahassee, FL

Major: Media Communications

Minor: Film

Resume: Text
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